The URL and Page Name:

The name and path of a web page can be useful in search engine optimisation. Consider the name and path of these two examples...

http://pension.somesite.com/pension-audit.html
http://www.somesite.com/page?id=2672&vl=29

In both cases, the site and page relate to information about a pension audit.

The URL of the first example will convey SEO value to its page. Not only does the site domain name include the keyword 'pension', the page name includes the important keyword phrase 'pension audit'. The second example URL conveys no SEO value.

Some Content Management Systems (CMS) use the second form of URL to display every single page.

If the web pages on your site tend to look like this (i.e. contain numbers and codes rather than plain text names such as pension-audit.html), you're missing out on a useful SEO tool.

Ask your web designer to fix this, or contact me and ask about an SEO-friendly Content Management System (CMS).

More page name ideas:

Most web pages aren't named with SEO in mind. For example, a page might be named about-us.html instead of about-nutraglow.html.

The first is generic, and could apply to any company.

The second will help get the 'about us' page indexed for the company, brand or product name. And of course, you can create and/or rename an existing page to reflect a major keyword phrase.

For example, a Porsche showroom offering deals on 911s might name a page as follows: porsche-911-deals.html

The domain name itself is even more useful when it comes to SEO. For example, you might be able to purchase your main keyword phrase as a domain in and of itself.

The question is, should you do it?

There are many factors that go into determining how to name a page. In particular, it may be worth creating a new page specifically for a major keyword phrase.

It's worth consulting a professional SEO expert about this. One way to do so is via the Web Marketing Talk online discussion forum. Register here.

Another approach is to consult an expert directly.

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