Search Engine Optimisation (SEO) is a process which improves the visibility of your website in search engine result pages (SERPs). It helps your website to get higher positions, get more visitors and to be found by more people more often, without having to pay for clicks.
For a local business, Google Maps (aka Google My Business) is a fantastic source of free traffic. But as with anything online, it has become highly competitive - and now only the best optimised listings show up - this means that some input is needed, in time and expertise, for a business to get the most out of GMB.
PPC is also referred to as paid search advertising, which is the process of paying search engines to display your websites in their search results. Most people think that PPC is exclusively used for big companies with expensive advertising budgets, but that needn't be the case if you choose to work with us.